Real estate agent follow-up

Back in December, I wrote some suggestions for real estate agents.

Among the suggestions was: stay in touch with your customers once the deal is done.

In a recent blog post worth reading, Seth Godin reports a relevant statistic:

One report by the National Association of Realtors found that more than 90% of all homeowners are never again contacted by their real estate agent after the contracts for the home are signed. Why bother... there's no money in it, just the possibility of complaints. Well, the reason is obvious--you'd come by with cookies and intros to the neighbors if you cared.

Here is Seth's suggestion: Care more.